When you create a strong customer loyalty, your business becomes successful. If you increase customer relation by 5%, your business profit will increase by 25 to 95%, according to study done by Harvard Business School. That being said, it is crucial to make sure that you set strategies that will ensure you earn the loyalty of your current and new customers in order to grow your business. To find new customers is a necessary part of building a business, but developing a strong, loyalty audience will grow and sustain your business. Audience building is dependent on customer relations, and the following 5 techniques will help you find your perfect audience, build a strong long term relationship and keep them interested in everything you do.
1. Stay in Touch with Your Customers
It may seem obvious technique, but many business owners find it hard or they just don’t initiate a relation with their new customers. It is important to ask for the contacts of your customers in order to be notifying them about new products, offers or just to check up on them in order to ensure that they have your business in mind. You can regularly contact your customers through their personal email and text messages. When you do this, you can be assured that when they need something that you have they will contact you first and purchase it.
2. Get Personal
There are many businesses that might be offering the same products, and that is why you need to provide your customers with strong incentives in order to remain loyal to your business. When you positively affect your customer’s emotions, you ensure that your business is their priority when they need your service or products. This is one of the best ways to make your customers enjoy and remember their experience with your business.
3. Encourage Bigger Initial Purchases
To ensure that you retain your previous and new customers, make sure they enjoy your selling process. When you target your customers at all stages of the sales process, you generate customer loyalty. Report by Analytics Company (SumAll) shows that, the chance of your customers to come back relates directly to the first purchases. Use certain persuasive words that you the customer will love to hear in order to encourage them buy more. These words include; new, discount, instantly and free among many others.
4. Update Your Customer Regularly
It is unprofessional for your business not to have a website nowadays. Your website should have a blog where you will be updating your customers about new products, discount or your plans. You should also blog about behind the scenes in terms of what you have to go through in order to provide the best services for them. Your customers will relate to you, and they will be looking forward to coming back and make purchases in your business. Apply various strategies that will keep your customers involved and remain loyal to your business.
5. Provide Excellent Customer Service Experience
You can be assured that a new customer will come back to your business if you are courteous, helpful and willing to respond promptly to their needs. Even if the customer is not going to purchase something at the moment he/she will come back to do so depending with how you treat him/her.
The above 5 strategies are proven ways to build an audience for your business when you implement them.